Sleeping talent? Reactivate your database in 5 steps!

1. Take a close look at your database 🔬

Before you can reactivate candidates, you need to know what your talent pool currently looks like. Who are the people in your database? How long have they been inactive? And why?

🔍 How to do it:

• Filter candidates by last activity, job preferences, and previous applications.
• Group them into categories like: ‘Recently Inactive,’ ‘Silent for a Long Time,’ and ‘Once Interested.’
• Check if their contact details are still correct and update where necessary.

An up-to-date database makes it way easier to send the right message to the right person!

 

2. Focus on personal communication

A generic “We have job openings, are you interested?” email doesn’t cut it anymore. If you want to grab attention, the message needs to feel like it’s written just for that candidate.

✍️ What works?

• Reference a previous application: “A while back, you applied for [position] with us. How’s everything going with you now?”
• Zoom in on work experience: “We’re currently looking for an experienced [role]. Your profile stood out, so I wanted to check if you’re open to a new opportunity!”
• Ask a question: “Are you still happy in your current role, or are you open to exploring something new?”

 

3. Use a smart contact strategy

Reactivation isn’t a one-and-done email. You want to build momentum—and ideally through a channel your candidate actually uses.

📆 Plan your contact points wisely:

• First contact: A short, personal check-in.
• Follow-up: A few days later, with a specific job or offer.
• Reminder: Still no response? A final friendly nudge with a low-commitment call-to-action.

Mix it up—use WhatsApp alongside LinkedIn messages or emails to give that extra push.

 

4. Add value, not just job openings

People respond faster when there’s something in it for them. Give them a reason to reconnect, even if they’re not looking for a job right now.

💡 Ideas for valuable content:

• Salary trends in their field.
• Insider tips on career growth.
• An exclusive invite to a webinar or networking event.

 

5. Lower the barrier to responding

Sometimes candidates want to reply, but it feels like a hassle. Make it easy for them to take action with just one click.

⚡ Make it easy with:

• A simple “I’m Interested” button.
• A direct link to schedule a quick intro call.
• A low-pressure WhatsApp chat as a first step.

The less effort it takes, the more likely they are to respond.